When I first set out to create Ever Petite, I knew there was a gap in the market. I knew petite women were underserved, that finding clothing that truly fit was a struggle, and that mainstream fashion still didn’t see us the way it should. What I didn’t fully realize was how much bigger this was than just a fashion issue.

Ever Petite started as a simple idea—a website, a resource, a community—but as I built it out, the vision became clearer, and the mission became deeper. The more I connected with other petite women, designers, tailors, influencers, and even industry professionals, the more I saw just how much power there is in coming together. This isn’t just about clothes; it’s about recognition, access, and creating a space where we are seen, valued, and catered to.

But with that realization came some hard truths.

The Challenges I Didn’t See Coming

I’ve always been someone who dives headfirst into things I’m passionate about. And this? This is personal. I’m building something that has never been done at this scale for petites. That excitement blinded me at times to just how massive this undertaking truly is.

Despite my technical background, I underestimated the sheer scale of the website I was building. This isn’t just an e-commerce store or a blog—it’s a full-fledged platform, a community hub, a resource center, a tailored experience for petite women. Every new feature, every new tool, every additional layer has meant more time, more money, and more complexity. The promise I made to build this the right way has forced my launch date to be pushed out, and at times, it’s felt like I’m sprinting toward a moving finish line.

And then there’s the financial reality.

I knew startups were expensive, but the costs associated with Ever Petite—from development to marketing, from partnerships to legalities—have been extreme. It’s a constant balancing act: making sure I’m investing wisely, cutting costs where I can, and still building something that lives up to my standards. And all of this while managing two careers, raising children, maintaining a marriage, and somehow trying to get more than five hours of sleep a night.

I’ve had moments where I felt overwhelmed. Moments where I’ve thought, Is this too big? Am I in over my head? But every single time, something pulls me back—the emails from petite women excited about the movement, the partnerships forming behind the scenes, the simple fact that no one else is doing this the way it needs to be done.

What Keeps Me Going

At the core of Ever Petite is community.

Through this process, I’ve met pioneers—women who are breaking barriers in fashion, women designing clothes specifically for petites, women advocating for more inclusive sizing, women who have simply been waiting for something like this. Seeing that has reinforced why this matters so much.

Because the reality is, no one is going to take notice of the petite community until we make them notice.

That only happens when we come together. When we support each other, when we amplify our voices, when we demand better. And Ever Petite is going to be the place where that happens.

This journey has taught me that passion alone isn’t enough—you need resilience, patience, and a level of determination that can carry you through every setback. But no matter how long this takes, how much it costs, or how much energy it demands, I know one thing for certain:

This is worth it.

Ever Petite isn’t just my project. It’s our movement. And I can’t wait to bring it to life with you.